Writing a Web Design Proposal That Lands the Gig

Oct 1, 2017

There are thousands of web designers in the world who are all trying to find work, and if possible the best work. This means writing a good web design proposal. Without a well written and thought out proposal, a web designer cannot possibly hope to convince a client, particularly a high profile client, of their worth.
 

The first thing to do is to essentially remind the company or client you are working for that they have a need for a talented web designer. It is useful to bring up any new challenges in the market of the client, such as a new competitor they may be struggling with. Reminding the client why you are writing this web design proposal does of course require that you yourself know why. Take the time to discover just why this prospective client is in need of a web design or redesign, and make sure to push this as an issue.
 

The next part in a web design proposal is to remind them that what they need to fix such an issue is a well-designed and attractive website. It has to be remembered in the modern world that the quality of a web site can bring in many new customers to a company that is either struggling to stay strong or a new company that is expanding and in need of some higher level assets. Be sure to target the company specifically.
 

If you believe that their marketing is lacking be sure to accent this and demonstrate that a new ‘look’ is something can be done to help fix this. If the problem is in their graphical layout be sure to explain that a messy layout can be cleaned into a more professional and easier to use one.

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Then it is best to make the best or most well-known prominent in your web design proposal. Doing this can be what sets one good web designer apart from another and convinces the client that you are capable of creating high quality web content for them as well. The only way to make your web design proposal stick out above similar ones is to show that the evidence for a well-designed website is there.
 

Pricing should be clear and easy to understand. Some clients may be frustrated if they cannot understand how payment will work so be sure to lay it all out for a potential client to read easily. It will be best to include how payments should be made, estimates for how much a certain project will cost and if possible the amount of time that will be needed to create the project. Also be mindful of the size of the client’s business. If it is a smaller client they will not be able to afford more costly projects, whereas a more expansive client will need more in order to expand their brand.
 

As a nice touch, try to make sure the proposal itself is well designed. If a potential client likes the design of your proposal they may decide that you have done something right away to impress them. First impressions can be quite a strong factor is decision making and the design of your web design proposal is the first thing a client will notice about it.
 

A web design proposal is one of the most vital components to getting the web design job that you are looking for. Making an attractive, informative, persuasive and memorable proposal is important in becoming successful in web design. It is also worth mentioning that there is specific software that can be used for web design proposals, which can help in constructing the perfect proposal.




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